Voie Group is a boutique, hands-on consultancy for marketing ops and growth leads whose customer data is scattered across a warehouse, CRM, three ad platforms, and a load-bearing spreadsheet. We model what you have as it stands and get it into the tools your team uses every day.
Somewhere between the warehouse and the ad platform, your data stops being reliable. Marketing has a trust problem, not a data problem. And nobody wants to target a customer on a number they don't believe is accurate. Which is usually the actual reason your last three "personalization" projects lost footing
Four steps, without a proprietary platform, that leaves nothing left behind that your team can't run without handholding from us.
We map every source your team touches and find the exact point where two systems disagree.
Using dbt, we model customer and product attributes directly in the warehouse you already have: Postgres, Snowflake, or BigQuery. No new copy.
Clean attributes flow out via reverse ETL into Salesforce, your ad platforms, wherever targeting is happening, all being read from real behavior.
We document and hand off a system your team can run all by themselves. In our opinion, a team that needs to stick around forever isn't confident in their work.
They were paying for a vendor CDP to keep customer and vehicle attributes locked in a black box nobody on the marketing team could query directly (or without a lot of help). We moved the modeling into Postgres with dbt, then shipped clean customer and vehicle attributes into Salesforce through a Lambda-based reverse ETL sync. Marketing went from static, stale segments to targeting real people (and their actual vehicles), on attributes that were true as of that hour.
We're not here to run your campaigns. We build exactly what your campaigns run on.
You shouldn't need to hire an entire department to make sure you trust your numbers.
You already have a warehouse! We just use the one you've got.
Voie Group is run by Ryleigh: I'm the person doing the modeling, writing the dbt tables, and deploying. No account manager is going to stand between you and the work, and no hand-off to a junior team you've never met.
For projects that need a specialist like a platform migration, a bigger build, or a second set of hands, I bring in trusted collaborators project by project.
One call. Bring your messiest data question (the one nobody on your team wants to champion).